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Commitment & values

Our commitment

We are committed to curating and delivering the highest quality Korean teas and teaware in an ethical and responsible manner. Our mission is to grow global interest in Korean tea and tea culture and build a sustainable economy for tea producers and artists.

Our values

Quality

We strive to curate a selective collection of the highest quality teas and teaware. Our teas represent the diverse philosophies of our microgrowers and producers and the terroir of their estates. Our teaware captures the diverse personalities and practiced skills of our artists. We hope that our unique collection bring joys to your daily tea ritual.

Sustainability

As a consumer brand, we are highly conscious of our impact on the environment. Our company operations are carbon neutral, and we are working towards making our entire value chain carbon neutral. Read more about our sustainability efforts.

Ethical operation

Our direct relationships with our Korean suppliers gives us greater visibility into our entire supply chain and ensures that we pay a fair price to growers and artists. As we grow, we will continue to support our suppliers and help them build sustainable businesses while ensuring all labor and production are handled in a safe and ethical manner.